The Male Gaze

The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the male gaze.  The scene within, "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statement by creating a visual pleasure with usage of Technical elements. For example when Jinx comes out of the water a slow motion effect is added to give a Socophillic effect. This then forcefully puts you in the Male Gaze as you are forced to linguir on her body for a longer period of time, who at this point is objectified. This creates a hyper reality, as you don't view women in slow motion, however much you want to. This is creating a constructed representation of women, with no identity, just for visual pleasure. This is then extended even further when Jinx leaves the water as she sways her body from left to right as she walks to pick up her towel, this is once again done to create that Socophillia effect, as in reality no woman does that. This film is creating a re-constructed representation of women. Later in the scene a close up of Jinx's face is shown, she is wearing make up to emphasize she is attractive, if a women wore make up to go swimming, when she got out the make up would be running all down her face, this yet again creates a hyper reality, it's almost as if we are in a Patriarchal Society, where men dictate the rules. The usage of Non Diegetic music gives the scene a kind of dream feeling, like Bond is in paradise and is in control, creating a hegemonic idea. Jinx is quite obviously a passive character, she is a character used purely for visual pleasure, just to be looked at.