Thursday 30 January 2014

Explore the different ways in which audiences and/or users respond to your chosen texts

AMC's and Matthew Weiners critically acclaimed Mad Men is a niche text targeting an active audience, which is not encoded to gratify a mainstream audience. As Mad Men goes against typical mainstream conventions, the audience has responded in a numerous ways.
The audience of Mad Men have responded via social networking sites, Charlie Collier, the president of AMC mentioned how they brought out a game in which you could go make an avatar based on Mad Men and then share it on a social networking site where others could see their avatars, and of course, the name of the show. There are also other games such as 'the personality test', this enables the audience to connect more with the show and compare themselves with other Mad Men.

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